Content Manager

This role is accountable for creating high quality Video First Oncology Medical Information content that addresses the needs of customers in Emerging Markets for Dr.Reddys Knowledge Platform/s.

Key responsibilities include:

Creating & executing annual content plan:

Governs and supports the following processes related to planning development and management of digital content for Dr.Reddys Knowledge Platform

Identify Content Needs: in applicable emerging markets based on therapy areas, focus brands, upcoming product launches & new therapy area trends

Create Quarterly /Annual Content Calendar: for oncology and hospital business in coordination with Therapy Leads for respective business & Medical Affairs Team.

Content Formats : Ensure content creation balanced into following categories: Short Videos, Long Videos, Webinars, Conference Updates 

Content Execution:

• Proofreading individual content pieces for correctness in terms of disclaimers, video descriptions
• Work closely with IT, Commercial and Medical teams to manage tagging and setting of metadata to report on the content metrics (Reach and Engagement Metric)
• Responsible for reviewing derivative content e.g., slides, infographics, thumbnails etc. for correctness  
• Upload final content on the platform 

Content Approval Repository

Develops and adhere to processes surrounding content development / digital asset management such as data entry , translation , review and approval workflow consistent with Dr.Reddys guidelines to ensure timely and accurate content delivery  

 Central and Country Generated Content:

Seek medico - marketing, legal, regulatory & compliance (MLRC) approval from stakeholders across appliable emerging markets and maintain repository of approvals for centrally prepared content

 Maintain Approval Repository:

Maintain repository of  : LMRC Approvals, Consultancy Agreement with Faculty, Vendor Agreements for all the content on the platform

Vendor Management:

• Manage vendors in multiple geographies working for MedEnrich for the content creation
• Identify, evaluate, and enroll new vendors for content creation
• Ensure the timely renewal of working agreements / processing of invoices associated with MedEnrich

Cross Functional /Cross Geography Collaboration

• Work involves coordinating with multiple stakeholders across business functions such as Digital Marketing, Medical Affairs, Digital Process Excellence, Emerging Markets Medico Marketing Teams
• Develop and run pilots with digital content for Emerging Markets to understand and maximize reach and Engagement Metrics
• Contribute to provide required training to Country Stakeholders to acquire and execute the local content plan
• Share best practices and key learnings with relevant stakeholders  

Skills Required

• Pharma industry experience , knowledge of Oncology as therapy is an advantage
• Understanding of content review systems in highly regulated markets
• Basic orientation to Digital Marketing , Digital Production and Content Best Practices
• Experience in measuring impact and generating actionable insights   
• Basic Knowledge in digital & social media content copywriting and SEO practices
• Understanding of content effectiveness and reporting