Product Manager

Objectives & Responsibilities:

  • Ideation: The Product Lead solicits ideas for new products from others and contributes ideas for new products. He/she collects information on new product ideas, analyzes new product ideas, and helps evaluate new product ideas.
  • Market Analysis: The Product Lead maintains constant surveillance and awareness of the market and has been able to effectively identify customer needs and trends.
  • Competitive Analysis: The Product Lead maintains awareness of competitive products, potential competitive products, competitors, and competitor capabilities. He/she actively collects and analyzes data on competitors and helps to organize this data into meaningful information. He/she organizes or effectively participates in competitive intelligence efforts. The Product Lead effectively uses competitive information in the development of a new product. He/she is able to identify strengths and weaknesses of proposed products relative to the competition, can anticipate.
  • Customer Sampling: The Product Lead proactively develops a plan for collecting customer sample data early in the development cycle. The plan addresses methods to be used, definition of the customers to be talked to, resources required, and the schedule for the investigation effort.
  • Customer Need Analysis: The Product Lead develops an effective understanding of the customer needs balancing the information collected, with risks of not fully understanding customer needs and assessing
  • Requirements Development: The Product Lead works to develop a comprehensive set of requirements that address all defined customer needs and that are complete. Product requirements are effectively communicated to assure a complete and consistent understanding of the requirements. Product requirements are managed to minimize changes once development is underway. Any changes in products requirements are carefully evaluated to minimize disruption to the development team and plan.
  • Product Planning & Definition: The Product Lead uses a structured approach to product definition and planning such as quality function deployment (QFD) to translate customer needs into product requirements and develop a product plan.
  • Enhance Value Proposition: The Product Lead balances out requirements with cost to maximize the value proposition to the customer. He/she is familiar with and uses techniques such as conjoint analysis or other value assessment techniques to make decisions to maximize product value.
  • Product Planning & Strategy: The Product Line Manager appropriately contributes to the development of an overall product line plan and strategy.
  • Product Roadmap: The Product Lead contributes to, develops, and maintains product roadmaps and other representations of the product line plan and strategy. Roadmaps and related documents are up to date.
  • Product Forecasting: The Product Lead uses a reasoned approach to develop to develop forecasts of customer demand and maintain forecasts as customer demand changes. These forecasts are communicated with others in the organization that need this information. The Product Lead analyses variances between forecasted and actual product demand to understand what happened and to refine his/her forecasting approach.
  • Business Case Development: The Product Lead works effectively with Finance to develop a realistic business case. He/she has a good grasp of the factors which affect the business case. The Product Lead monitors the project and environment and updates the business case as required.
  • Portfolio Planning: The Product Lead provides needed analysis to support product portfolio planning. If The Product Lead participates in portfolio planning with management, he/she provides useful insights and perspectives to prioritize development programs.
  • Analyse and Rationalize Product Portfolio: The Product Lead regularly conducts a critical review of his/her product line or product portfolio to identify needed actions to discontinue poor performing products, overlapping products, or products that require repositioning or re-launching.
  • Communicate Product Plans & Strategy with Management: The Product Lead effectively communicates product plans and product strategy with team to assure understanding and obtain consensus where necessary. As a result, teams are well-aligned with overall plans and understand program direction and needed actions.
  • Project Management: The Product Lead works effectively with the project manager, helping to plan the project, provide guidance, and monitor the project results.
  • Gate Reviews: The Product Lead assembles needed information to support gate reviews and provides critical analysis to help management make good decisions.
  • Gather Customer Feedback: During development, The Product Lead gathers needed customer feedback from prototypes or mock-ups and communicates the results of this feedback to the appropriate team members. The Product Lead uses this feedback to guide making sound decisions for the project.
  • Develop Promotional Plan: The Product Lead prepares a comprehensive and well-thought out promotional plan that details strategy, needed actions, and messages with promotion and advertising.
  • Evaluate and Define Distribution Channels: The Product Lead evaluates and defines distribution channels. The Product Lead considers new channels when appropriate.
  • Develop Distribution Channels: The Product Lead works with existing distribution channels to improve their effectiveness and develops new distribution channels as required. The Product Lead negotiates arrangements with new distribution channels when needed.
  • Evaluate and Refine Promotional & Marketing Messages: The Product Lead works with Marketing, advertising agencies, and PR firms to develop the product’s promotional and marketing messages. The Product Lead evaluates and refines these promotional and marketing messages to develop an effective promotional program.
  • Execute Promotional Plan: The Product Lead oversees and effectively manages the execution of the promotional plan. The Product Lead takes corrective action as required to keep the plan on track and revises the plan as required.
  • Plan Test Markets & Beta Tests: During the development effort, The Product Lead plans any required beta test programs or test market programs.
  • Manage Usability Testing, Beta Testing, & Test Marketing: The Product Lead manages any required usability testing, beta testing, or test marketing programs. The Product Lead assess the results of usability testing, beta testing and test marketing and takes appropriate corrective action.
  • Evaluate and Establish Pricing: The Product Lead effectively evaluates the market, the competition and establishes product pricing to maximize profit and long-term sales.
  • Support Customers and Channel Partners: The Product Lead supports requests for customer proposals and presentations and ensures all relevant materials exist to support the product. He/she creates and defines tools that enable the sales channels and customers to evaluate product options.
  • Coordinate & Manage Product Launch: The Product Lead effectively coordinates and manages the launch of a new product.
  • Monitor Product Results: The Product Lead monitors product performance by tracking key performance indicators including revenue, cost savings, margin, market share, customer feedback and other indicators identified.
  • Management Reporting: The Product Lead provides regular and ongoing reporting for management-level operational reviews.
  • Manage Product Lifecycle: Based on product performance, The Product Lead determines when actions are needed to upgrade, improve, revise or reposition products, or when actions are needed to revise product promotional programs and product pricing. He/she then develops appropriate plans, marshals resources, and executes these product changes, revised promotional plans, He/she also determines when actions are needed to discontinue existing products and then develops appropriate plans to discontinue the product and migrate customers to a new product.



  • Bachelor’s degree in BTech or Management Studies and Certification in Product Management.
  • 5-7 years of overall experience, with minimum of 2 years as Product-lead in an IT Product Company.
  • Proven ability to influence cross-functional teams
  • Advanced knowledge of Product Management.
  • Good product roadmap management experience.
  • Exposure to SCM, ERM and TMS tools.
  • Good communication skills and team management.
  • Proficiency with Mobile technologies, and IOT platforms.
  • Data-analytics / AI / ML knowledge.

Keywords (Major Requirements):

  • Industry: Logistics & Supply Chain Management
  • Experience: 5-7 (Overall Experience) and +2 (Product Management)
  • Experience on Product Management Tools example jira.
  • Joining: Immediate or within 20 Days Max