Performance Marketing Manager (Google)
Hands on experience on Google ads(Search, Display, Discovery, Video & App), Facebook ads, Bing and Programmatic platforms.
Ability to structure the campaigns with company objectives/goals.
Strong understanding of performance marketing, conversion funnel and customer acquisition.
Data-oriented with in-depth experience with analytics concepts and tools (Strong excel required for daily, weekly and monthly reports.
Past experience in running digital campaigns and ability to identify the underperforming areas and methodical optimization of the campaigns.
Hands on Experience in MS office.
Basic copywriting skills are must
Bachelor Degree / Master Degree with relevant experience
4 – 6 Years of experience in performance marketing i.e. Paid channel working on core Google platforms.
Good Communications & Presenting Skills
Experience with AppsFlyer, Firebase, Google Analytics, Google Tag Manager & Google Adwords