Roles & Responsibilities:
Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution and Performance Tracking.
Experience in a Performance Marketing mandate of a known consumer brand is a must.
Should know how to scale a brand and should have managed large budgets in direct capacity.
Responsible for day-to-day performance marketing on Google and all social media platforms.
Manage web analytics – Implementation and analysis
Should be able to create and optimize campaigns for Google Ads, Facebook Ads, Bings Ads, Quora Ads, Adroll and Perfect Audience.
Analyze the traffic and achieve the goals set (Lead and conversion based campaigns)
Form Leads, Audience Targeting and Conversion Optimization for Facebook Ads.
Manage Text, Display, Video ads for all the platforms mentioned above.
Able to Re-market ads for Website visitors, Custom affinity, Intent and lookalike Audiences.
Curate insights from FB Business Manager, Google Analytics, Google Ads manager and other analytics platforms
Establish processes for monitoring, measurement and optimization of performance marketing metrics that correlate to business.
Research competition, investigate and set benchmarks and deliver on strategies for improvement.
Qualifications & Experience :
2-3 yrs of relevant experience in Digital Marketing
Experience in handling large scale campaign planning, optimization for both performance.
Must possess strong knowledge of Google Adwords & SME. A knowledge of Facebook Ads would be a plus point
Demonstrated ability in executing results, with strong attention to detail
Consumer-centric mindset and ability to think strategically and tactically