Event Marketing

What is the Role?

  • You would be responsible to plan and execute Global Event & Webinar Strategy in alignment with community engagement.
  • In enhancing brand salience and driving pipeline growth aligned to ABM strategy

   ● Building a community platform of customers & partners enabling meaningful engagement          and driving advocacy
Generating thought leadership & advocacy led content harnessing interactions with Industry leaders.

What are the Responsibilities?

  • Planning an Event & Webinar calendar in alignment with business goals consisting of multiple formats
  • Large Scale Third Party Events → Enhancing Brand Salience & Demand Generation across 100+ attendees [ Physical / Virtual / Hybrid ]
  • Pando Hosted Roundtables → Enabling meaningful & thought leadership discussions in a physical / closed room discussion across 20+ attendees
  • Pando Hosted Webinar/ Virtual Sessions → Enabling meaningful & thought leadership discussions in a virtual discussion across a larger audience
  • Align Events & Webinar Calendar to buyer journey in terms of Top/Middle/Bottom of funnel to create meaningful engagement & orchestrating the buyer journey.
  • Building a community platform for Customers, Partners & Industry leaders through Pando hosted events & webinars in enabling meaningful engagement within the community and generating thought leadership content that can be leveraged across content distribution channels.
  • Liasoning with Event Partners ( Industry Associations, Broadcast / Supply Chain Media or Independent Event Partners ) globally in evaluating / shortlisting relevant events, negotiating on commercial structure & finalizing event deliverables.
  • Plan & Execute Content & Programming aligned to a specific event that includes speaker acquisition, curating agenda and alignment with speakers to create a compelling impact through the Event / Webinar led content & speaking opportunity.
  • Plan & Execute Audience Acquisition process aligning with the ABM strategy across events & webinars.
  • Enable meaningful engagement with the prospects through multiple channels such as 1:1 meetings, demo showcase or hosted luncheons.
  • Plan & Execute Brand Deliverables in an Event / Webinar across booth/ stall experience, product collaterals & content assets , brand artefacts & take aways in enhancing our brand salience.

    What are the Key Requirements?

  • Someone with Experience with Event & Webinar Management & Community Engagement
  • Post Graduation in Management
  • Min 5 years of experience after post graduation [ at least 3 years in a event marketing role]
  • Willing to travel

Why work with Pando?

We are a global team of entrepreneurs, designers, inventors and developers who have built great products, and led global teams at I2, Dell, Sandisk, Mckinsey, Microsoft, SAP, Oracle, Flipkart, Yahoo, Amazon, Gracenote, Honeywell, Airbnb, Shadowfax, and other great

companies. We are backed by Sandeep Singhal at Nexus Venture Partners, Lak Anant at Next47 Ventures, TCM at Chiratae Ventures, Girish Mathrubootham at Freshworks, Nishant Rao at LinkedIn & Avatar Capital, Kashyap Deorah at Hypertrack, P Balaji at Vodafone, and Saikiran Krishnamurthy at Flipkart. We are also supported by an Advisory Board of veterans in India, the Europ and the Valley, who have built, invested in and led startups, public corporations and everything in between, and done it well.

We are supported by Yale University, and Cambridge Judge Business School. Our offices on Bazullah Road, in Chennai, Residency Road, in Bangalore, BKC in Mumbai, and Robinson Road in Singapore are fun, open work-spaces that foster collaboration, inspire creativity and enable world-class talent to thrive among like-minded folks, to build out our shared vision. At Pando you will be challenged to do hard things that you have not done before, and learn to work with limited resources to solve hard problems that will touch lives tangibly, everyday.

What’s the culture at Pando?

The culture at Pando is simple. It is a mandate.

Run your business* as if:

  1. You are the sole owner of your business
  2. This is the only asset you own
  3. You can never sell or merge this business in a hundred years.