Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.
Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.
Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards scheme that drive ARPU’s.
Design new functions and workflow to improve customer experience and drive growth of customer value.
Collaborate with cross-functional teams to improve product, value proposition and drive growth.
8+ years working in D2C User retention and engagement
Highly strategic and analytical; strong Excel skills required
Should have hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys
Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing
Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated
Experience in the gaming, fintech industry will be a plus.
Experience working cross functionally with growth, creative, data and cx teams.