Customer Engagement & Retention Lead


Responsibilities:

Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches.

Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products.

Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards scheme that drive ARPU’s.

Design new functions and workflow to improve customer experience and drive growth of customer value.

Collaborate with cross-functional teams to improve product, value proposition and drive growth.

Requirements:

8+ years working in D2C User retention and engagement

Highly strategic and analytical; strong Excel skills required

Should have hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys

Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing

Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated

Experience in the gaming, fintech industry will be a plus.

Experience working cross functionally with growth, creative, data and cx teams.