Copy Writer


This role will be responsible to lead and manage copy and content at 5paisa Capital Ltd that includes writing copy for all the platforms like brand ad copies, notifications, in-app messaging, emailer, banner ads, other digital platforms, various marketing collaterals designing and implementing digital strategy to align with business goals and community building community.

Looking for a smart, creative and open-minded communications expert who can create the right brand impact and recall with the power of copy.
– Weave words into high-impact stories that will attract interest and create engagement
– Convert every touch-point with prospects into an engaging sales conversation
– Engage with customers/clients/brand followers/channel partners through interesting copy and content and make them live the brand values and create a Brand Impact
– As a core team member of the positioning tower within marketing, he/she will play a vital role in ideating and messaging for various initiatives, and positioning the brand through creative and impactful storytelling

Key deliverables :

– Ideate, write and deliver on a wide spectrum of communication assets, including ad copies, ad banners, promo banners, videos, info graphics, social media, e-mailers and more
– Collaborate with the other functional teams within marketing to power branding and outreach across channels – website, social media, events, customer engagements and partner engagements
– Liaise closely with the Subject Matter Experts, Business Unit Leads and Solution teams within the organization to support them in building impactful external communications
– Support in developing yearly / half-yearly / quarterly marketing communications strategies
– Proof check all the copy/content before final release

Required Skills & Competencies:
Minimum 4-5 years of experience in writing and editing content. Knowledge of driving communication strategies
– Ability to grasp complex and technical subjects and re-create engaging content in collaboration with subject matter experts, business heads and external agencies
– Demonstrated expertise in content writing and copywriting skills, with strong experience in developing impactful customer insight driven and client-facing communications
– Should be comfortable writing for digital and social media platforms
– A dual-minded approach: highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
– Should have an eye for detail and experience in using style guides and brand guideline