Janani Life

Performance Marketing Manager


Who are we?

Janani.life (YC W22) is a holistic, digital healthcare platform that effectively combines technology with medical expertise to provide affordable, convenient and end to end solutions reproductive healthy and fertility. We believe in high ethical standards and leverage medical experience with personalized human care, blended with the latest technology to maximize the rate of success. In simpler words, we aim at building a community that makes all other fertility services obsolete.

What you will do:

  • Drive campaigns from planning to execution and beyond to meet key performance metrics
  • Constantly optimize marketing activities to improve return on investment
  • Allocate budgets and analyse and recommend modifications to ad spends
  • Collaborate with marketing team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
  • Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
  • You should apply if:
  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations. 
  • You are a highly goal-oriented individual and have excellent communication skills.
  • You are open minded, curious and a strong problem solver.
      

    A Day in the Life at Janani

    Working at Janani will make you wonder if you’re working with superheroes – not just in terms of their work, but also in terms of the personality everyone here carries. At any given point in the day, you could be talking to a dancer, a wildlife photographer, a singer, an artist or even a standup comedian. Everyone at Janani is a passion- driven and let’s their work speak for itself.

    You know what they say? The right company can give you the right platform to achieve new heights in your career. You will be the sole owner of your job; we do not believe in archaic micromanagement. If you’ve got what it takes, we’d love to hear from you!