Defining brand design guidelines, keeping it updated and ensuring consistency of usage across platforms.
Designing creatives and collateral (static creatives and motion graphics) as part of communication design for our performance campaigns and social media platforms .
Designing web pages and related UI/UX components for our website focusing primarily on customer acquisition and visitor engagement respectively.
Collaborating across teams to understand design performance metrics and optimizing design assets & collateral performance based on key data insights.
Producing high quality design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
Participating actively in R&D and competition research to create powerful design journeys that delight, engage and convert.
Maintaining a centralized repository of marketing design assets and updating it.
Skills & Experience:
A great portfolio & experience with marketing design.
Experience with designing ad creatives, motion graphics and landing pages.
Deep understanding of conversion and engagement focused designs.
