- Defining brand design guidelines, keeping it updated and ensuring consistency of usage across platforms.
- Designing creatives and collateral (static creatives and motion graphics) as part of communication design for our performance campaigns and social media platforms .
- Designing web pages and related UI/UX components for our website focusing primarily on customer acquisition and visitor engagement respectively.
- Collaborating across teams to understand design performance metrics and optimizing design assets & collateral performance based on key data insights.
- Producing high quality design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
- Participating actively in R&D and competition research to create powerful design journeys that delight, engage and convert.
- Maintaining a centralized repository of marketing design assets and updating it.
Skills & Experience:
- A great portfolio & experience with marketing design.
- Experience with designing ad creatives, motion graphics and landing pages.
- Deep understanding of conversion and engagement focused designs.
- Software skills: Adobe Photoshop, Illustrator, XD & Sketch.